Privacy Policy

DG DogGear processes your personal data both manually and automatically in the following cases and for the purposes described below:

1.1. User Account Management
Purpose of Processing	Provision of user account functions, acceleration and simplification of services. When you create a user account on our e-shop operated through our website, we process your personal data for the purpose of effectively managing your account and providing services related to your purchases. The processing of this data enables us to ensure a secure and seamless operation of all activities connected with your account.
Categories of Personal Data Processed	The data you provide during registration, i.e., name, surname, e-mail address, telephone number, address, and password.
Legal Basis for Processing	Request to create a user account.
Retention Period	For the duration of the user account (i.e., until the account is cancelled), or for 5 years from the last login, whichever occurs first.
1.2. Performance of the Purchase Contract
Purpose of Processing	Fulfilment of the obligations arising from the contract you have entered into with us. The processing of personal data is necessary for the performance of the purchase contract concluded via the e-shop, in particular for the purpose of executing the order, delivering the goods, issuing the invoice, communicating with you, and handling any complaints or service requests.
Categories of Personal Data Processed	Data necessary for the performance of the contract typically include: first name and surname; company name; residence or registered office; e-mail address; contact and billing address; company ID, VAT number, telephone number, order details.
Legal Basis for Processing	Obligation to perform the concluded contract.
Retention Period	For the duration of the concluded contract and the following 5 years.
1.3. Handling Your Inquiries and Requests
Purpose of Processing	Handling your inquiries or requests. To respond to your questions regarding products, purchases, or to address your requests and other suggestions.
Categories of Personal Data Processed	Personal data you provide when making an inquiry or request, typically including your first name, surname, e-mail address, and the content of your inquiry.
Legal Basis for Processing	Legitimate interest in handling inquiries and requests.
Retention Period	For the duration of handling the request and subsequently for another 3 years.
1.4. Sending Commercial Communications to Customers
Purpose of Processing	For the purpose of sending commercial communications concerning our products, services, and current information that may be of interest to you.
Categories of Personal Data Processed	Your name and e-mail address.
Legal Basis for Processing	The legitimate interest of DG DogGear in self-promotion if you are our customer, or your consent if you have granted it.
Retention Period	For 5 years from the last purchase in the DG DogGear e-shop or until consent is withdrawn.
1.5. Compliance with Legal Obligations
Purpose of Processing	Compliance with legal obligations imposed by legislation (e.g., accounting regulations).
Categories of Personal Data Processed	Such data as required to be processed by law in specific cases.
Legal Basis for Processing	Compliance with legal obligations.
Retention Period	For the period required by law in the specific case.
1.6. Enforcement of Rights and Protection of the Website
Purpose of Processing	nforcement of rights and protection of the website against cyberattacks and other misuse.
Categories of Personal Data Processed	Such data as relate to the individual case. This may include your IP address, login details, information about the device you use, your first name, surname, date of birth, residence, or details of your order.
Legal Basis for Processing	Legitimate interest in protecting both us and you.
Retention Period	For 3 years from the start of the processing of personal data, unless a longer processing period is required by law in the specific case.

2.1. Public Authorities

DG DogGear discloses your personal data to public authorities only on the basis of your instructions and in cases where required by law, or for the protection of legitimate interests.

2.2. Contractual Partners

In order to ensure the proper delivery of our products, the operation of our website, and the provision of services, we cooperate with selected contractual partners. As part of this cooperation, some of your personal data may be transferred to these entities, such as external accountants or IT infrastructure administrators. We always ensure that our partners process personal data in accordance with legal regulations and this Privacy Policy.
A list of all contractual partners and service providers will be provided upon request.

3.1. Right of Access to Personal Data

You have the right to know whether we process your personal data, and if so, you may request access to such data. If you have any questions or requests, you can write to us at info@dgdoggear.com or contact us by post at Zábrdovická 827/10, Zábrdovice, 615 00 Brno.

3.2. Right to Rectification of Personal Data

If you believe that DG DogGear processes inaccurate or incomplete personal data about you, you have the right to request their rectification or completion.

3.3. Right to Erasure

If you request the deletion of your personal data, DG DogGear will erase it if:

• it is no longer necessary for the purposes for which it was collected or otherwise processed,
• you have withdrawn your consent to the processing of personal data and there is no other legal ground for the processing,
• you object to the processing and there are no overriding legitimate grounds for processing your personal data,
• the processing is unlawful, or
• the obligation to process the data under European Union or national legislation has expired.

3.4. Right to Restriction of Processing

Until any disputed issues regarding the processing of your personal data are resolved, you have the right to request restriction of the processing of your personal data. If processing has been restricted, your personal data may, with the exception of storage, be processed only with your consent or for the determination, exercise, or defence of legal claims, for the protection of the rights of another person, or for reasons of important public interest of the European Union or a Member State.

3.5. Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and the right to transmit this data to another controller. If the exercise of this right would adversely affect the rights and freedoms of others, DG DogGear will not be able to comply with your request.

3.6. Right to Object

You have the right to object to the processing of personal data carried out for the performance of a task carried out in the public interest or in the exercise of official authority, or for the purposes of protecting the legitimate interests of DG DogGear or third parties. Unless DG DogGear demonstrates compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or shows that the processing is necessary for the establishment, exercise, or defence of legal claims, the processing will be terminated without undue delay upon your objection.

Information about how DG DogGear uses cookies can be found in our Cookie Policy.
The activities of DG DogGear as a controller of personal data are supervised by the Office for Personal Data Protection (Úřad pro ochranu osobních údajů), where you can file a complaint in case of dissatisfaction. More information is available at www.uoou.cz.

These Privacy Policy provisions are effective as of 1.9.2025